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Sport & Major Events

We champion some of the most prestigious sporting events in the UK. Our central location combined with our unrivalled facilities and amenities means that we are often the preferred choice for large sporting events and occasions.

A world of difference

We have a wealth of experience in hosting world-class sporting events featuring hundreds of elite athletes. This year we have the honour and privilege of being the biggest Athletes’ Village to host the Birmingham 2022 Commonwealth Games.

We’re also part of Birmingham’s City Master Plan that will see a major cultural development programme being delivered on campus in the coming years.

2022 Commonwealth Games hockey promotional poster

A sporting centre of excellence

The top of our game

Organisations we've worked with

Hang on a Mo

In addition to hosting elite sporting events we can also accommodate thousands of athletes, catered within an extensive range of cafes and restaurants as well as deliver events to as many as 10,000 delegates.

Mo Farah looks ahead at the track before the European Athletics 10,000m Cup race

Expert end-to-end service

Delegate Management

Our team look after your delegates, leaving you to enjoy the event

Social programmes

Our team can also arrange and host a variety of social events and occasions

Sponsorship management

We can manage event sponsors to give them the experience and exposure needed

Food & beverage

Our dedicated catering team, Food Fellows, can create bespoke menus for your event

Expert end-to-end service

Delegate Management

Our team look after your delegates, leaving you to enjoy the event

Social programmes

Our team can also arrange and host a variety of social events and occasions

Sponsorship management

We can manage event sponsors to give them the experience and exposure needed

Food & beverage

Our dedicated catering team, Food Fellows, create menus bespoke to the event

Ready, steady, go!

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