What are cookies?
Cookies are text files containing small amounts of information, often including a unique identifier, which are downloaded to your device when you visit a website – if your browser preferences allow it. Cookies are then accessed by the originating website on each subsequent visit. Cookies are useful because they allow a website to recognise a user’s device.
How are cookies used on the University of Birmingham | Conferences & events website?
We use Google Analytics cookies to hold information about your visit to our site. This helps us better identify the use and popularity of our services and how successfully the website is functioning. If you do not wish us to do this, you can opt out of the Analytics service by installing an add-on for your browser. This can be found at http://tools.google.com/dlpage/gaoptout. Alternatively you can delete/restrict the cookies as for any other cookie.
These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identify a visitor. All information these cookies collect is aggregated and therefore anonymous.
Types of Cookies
Session cookies are created temporarily when a user visits a website. Once the user leaves the site/closes the browser, the session cookie is deleted.
A persistent cookie file remains on the user’s device and is re-activated when the user visits the website that created that particular cookie. These cookies expire after a certain period (set in the file), or can be removed manually.
Classification of Cookies
The cookies on this website have additionally been categorised based on the categories found in the International Chamber of Commerce (ICC) UK Cookie Guide.
|Strictly necessary cookies||These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website.|
|Performance cookies||These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identify a visitor. All information these cookies collect is aggregated and therefore anonymous.|
|Functionality cookies||These cookies allow the website to remember choices you make [such as your username, language or the region you are in] and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages you can customise. They may also be used to provide services you have asked for such as watching videos or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.|
|Targeting/advertising cookies||These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.|
Cookies used on the University of Birmingham | Conferences & events website
We use Google Analytics to understand how visitors interact with our website, such as how they found us, how long is spent viewing pages, and what time of day they visited us on. This allows us to improve the visitors’ experience on our websites and to track our marketing efforts. The purpose of each cookie is explained below:
|__utma||This cookie is used to determine you as a unique visitor to our website and it is updated with each page view. It contains a unique ID that Google Analytics uses to help data validity.||2 years|
|__utmb||This cookie is used to establish and continue a session on our website. Each time a new page is visited, it is updated to expire in 30 minutes (thus continuing your session).||30 minutes|
|__utmc||This cookie is used in conjunction with __utmb to establish and continue a session. Should you choose to close your web browser, this cookie expires – ending your session on our website.||End of user session|
|__utmv||Should we choose to group distinct sets of people, we use this cookie to label visitors that allows us to examine the behaviour of each group in isolation. No personally identifiable information is stored.||2 years|
|__utmz||This cookie allows us to track the type of referral that you used to reach our website and the performance it brings to our website. This includes search keyword, a specific marketing campaign and direct traffic.||6 months|
All these are Category 2 cookies.
Note: The expiration length of each cookie is from the time it was last updated on.
For more information on the use of Google cookies visit www.google.com/policies/.
|Cookie Accept||The viewed_cookie_policy cookie is used to check if a visitor to our website has been shown the EU Cookie Popup. The viewed_cookie_policy cookie is set to “yes” when the Cookie law info bar has been viewed and accepted.
These are Category 1 cookies.
Duration: 1 year
How to control and delete cookies
You can manage cookie usage through your browser settings. The help function in your preferred browser should provide you with the correct information. Some browsers provide helpful cookie guides:
Alternatively, http://www.allaboutcookies.org provides advice on how to do this, and further information on cookies and how to manage them.
In addition Google Analytics and AppNexus Platform provide their own opt-out options:
N.B. In the case of some mobile devices, it may be necessary to consult the device’s instruction manual to manage cookies effectively.
University Web Services Team
University of Birmingham