Conference organisers: make your communication better. Use delegate personas to reach your audience when and how they want you to.
Delegate personas: a nice-to-have, or a core part of your conference strategy? If it’s the first one, buckle up. The
What's your Unique Selling Point? Identify your conference's key value proposition. What are the delegate must-haves that only you can
User experience and customer experience. Now we know what they mean, let's look at how they work together in practice.
User experience is big news. Make sure you understand exactly what it means with this simple guide.
Everyone's talking about it. So what is customer experience? This quick read will make you an instant CX expert.
Pro-tip: it's not what you think.
Event professionals come with a range of personality types. Which one of these big personalities matches yours?
When you're planning your workplace annual party, leave the battle for December dates to the rest, and choose sunshine.